Social media in Kuwait isn’t just changing, it’s transforming. If you blink, you end up missing out on a new trend, tool or tactic! From AI-assisted content planning to culturally resonant campaigns, the digital game has leveled up and if your brand is still chasing likes or posting random content just to ‘stay active’, it’s time for a serious refresh!

This isn’t just another prediction post like you see everywhere else. This is your cheat sheet for what’s working right now and what’s worth leaving behind.

Old Isn’t Always Gold

It’s 2025. Some things should have been left in 2019 but are still somehow creeping into strategy meetings.

• More Followers = More Success

No. We’ve seen accounts with less than 2,000 followers outperform pages with over 200,000 followers. Why? Because the 2,000 followers are loyal and increase engagement. That’s what truly matters now. It’s engagement, community and conversations!

• Social media is just for FUN!

Just because it can be fun, doesn’t mean it’s just for fun. This is your most direct channel for sales, support and storytelling. Brands are closing deals in messages and answering customer queries faster than your traditional call centers.

• Anyone can run a social media page

Sure, they can! After all, you’re looking for average results and it’s just for fun right? Let’s get serious. Strategy, storytelling and analytics are what separate scroll-past content from scroll-stopping moments. Get someone who understands this and watch the magic happen.

Fresh Trends Shaping the Kuwaiti Market in 2025

Social media in Kuwait isn’t just following global trends, it’s adapting them in uniquely local ways.

• AI-Assisted Content Creation

More businesses are using AI to generate post ideas, write captions and even schedule content. It’s a game-changer for consistency but remember, AI helps. You still need to bring the voice, ton and context.

• Story-First Strategies Grid perfection is out. Instagram stories and BTS content are where real engagement lives. People want to see what’s real, not rehearsed! You already know this, you just don’t want to accept it.

• Community-Driven Content

Polls, Q&As and user-generated content are outperforming brand promos. Why? Because people trust people more than they trust logos. Let your community speak for you.

• Culture-Specific Campaigns

It’s not about offers or deals. Posts that highlight reflection, community and giving back consistently perform better. Purpose always wins over promotion.

What’s Working Now?

Here’s what we’re seeing across the clients we manage and even our own!

• Not Enough Videos

Reels. Shorts, TikToks. If your content doesn’t move, it may not matter. Video is how you get noticed and remembered!

• Cultural Relevance over Global Templates

Content that taps into local slang, humor and timely events get on average 3x the engagement of generic templates. Remember, Kuwaitis scroll fast. Speak their language, keep it short and resonate with the culture.

• Micro-Infuencers, Major Impact

Influencers with smaller, tight-knit followings are outperforming celebrity accounts. Trust beats reach, every time.

• Encourage Participation

Ask for reviews, repost user content, run comment threads and polls. Remember, you’re not just building a following, you’re building a community.

Get Started

Trying to start a social media account for your business in Kuwait? Do you want to pivot your strategy (or, let’s be honest, actually have a strategy for once)? Well, we can’t tell you exactly what to do in this article but we can give you a head start with what we like to call a “battle plan”:

• Localize Posts

For example, Ramadan in Kuwait isn’t like Ramadan anywhere else. Same goes for any other occasion. Stay tapped in and keep it localized!

• Post Consistency, not Perfectly

Done is better than perfect. The algorithm rewards brands that show up regularly so take advantage of it.

• Blend Paid & Organic

Organic content will be what builds you the trust. Paid content amplifies reach. Use both but make sure to use them wisely.

• Track What Actually Matters

Stop obsessing over likes. Focus on reach, saves, sentiment and whether your content drives action.

• Get the Right People on Your Team

Whether it’s in-hourse or through a digital partner, make sure that strategy, content and execution and handled by people who really get it, especially when it comes to Kuwait’s culture and pace.

What DSRPT Brings to the Table

At DSRPT, we don’t just “do” social media. We engineer results. Our work is rooted in strategy, backed by data and driven by culture.

So, if you’re looking to stop scrolling and start converting, we’re ready when you are! Let’s take your 2025 social strategy from “meh” to “meaningful”. Reach out today, let’s grab a coffee and talk it out.