THINK TANK

At DSRPT, we've discovered a fundamental truth about sales: people don't buy products they buy feelings, transformations, and possibilities. The most successful sales strategies don't rely on features and specifications. Instead, they leverage the power of emotional storytelling to create genuine connections with customers.

Over the past few years, Kuwait has quietly but steadily evolved into one of the most promising digital innovation hubs in the Gulf. What was once a market driven primarily by traditional retail, media, and service models is now transforming into a dynamic ecosystem where technology, creativity, and entrepreneurship intersect.

ChatGPT Browser Atlas represents OpenAI's groundbreaking entry into the web browser market, integrating advanced artificial intelligence capabilities directly into the browsing experience. Announced in 2025, Atlas is not just another web browser—it's a fundamental reimagining of how users interact with the internet through AI-native features.

On 20 October 2025, AWS experienced a major service disruption, primarily in its US-East-1 region (Northern Virginia). - AWS’s status page indicated “increased error rates and latencies for multiple AWS Services in the US-EAST-1 Region.” - The fallout was broad: major websites and applications like Fortnite, Snapchat, Duolingo, banking apps (in the UK for example) and Amazon’s own services (shopping site, Alexa, Prime Video) all reported problems. - One news report described it as a “major internet outage” because many services globally were impacted—even though the root was in a single region. - Real-time monitoring sites and outage trackers recorded a spike in user reports for AWS-dependent services.

Artificial Intelligence has become the ultimate business buzzword as a symbol of innovation, speed and intelligence. Everywhere you look, companies are adopting AI tools, plugging them into their workflows and expecting instant transformation. But there’s a dangerous misconception buried in all this excitement: AI doesn’t make you smarter, understanding how to use it does.

If you’ve ever been pitched by DSRPT, you’ve heard: “we’re the only Google Premier Partners in Kuwait”. But if you’ve ever been pitched by me, you’ve gotten the updated version: “DSRPT is the only Google Premier Partner in Kuwait and TikTok Creator Live Network” [I’ll give you a sec to clap].

Let’s be honest, we all do it. Before visiting a new restaurant, booking a salon or even calling a clinic, the first thing that most of us do is check Google. Those little stars, those one-line comments and sometimes those essay-length rants all shape our choices more than we would like to admit.

In a world where every brand is fighting to be louder, flashier and more “viral”, the real winners are often the ones who simply stay consistent. It’s tempting to think that creativity alone drives success or that one clever campaign or groundbreaking rebrand can change everything. But in reality, the most memorable and trusted brands aren’t necessarily the most creative. They’re the most consistent.

In the world of digital marketing and creative strategy, chaos isn’t a bug in the system. It’s part of the design. Every project, campaign and brainstorm brings energy, ideas and a fair bit of friction. The best leaders don’t try to eliminate it. They learn to manage it and to choose their battles.

Artificial Intelligence (AI) is no longer just a technological experiment, it’s a business-critical capability. Enterprises across industries are racing to embed AI into their operations, but one challenge remains: accuracy and trust. Traditional Large Language Models (LLMs) are powerful, but they can generate responses that are generic, outdated, or outright incorrect, commonly known as “hallucinations.”

In today’s fast-moving business world, it’s really easy to treat clients like numbers on a spreadsheet with projects coming in and invoices going out. However the truth is that the most successful brands don’t just work with clients, they connect with them. They build relationships that go beyond contracts and deadlines but rather feel more like a family.

In the world of sales, most people assume that the strongest skill a salesperson can have is persuasion, the ability to talk, pitch and convince. While communication is certainly important, the real secret to building long-term relationships and driving meaningful results lies in something far simpler yet far more powerful: listening.

Starting conversations in sales isn’t just about saying hi. It’s about sparking connection, trust and curiosity in just a few seconds. If done right, these first words can open the door to a meaningful sales dialogue and eventually a closed deal.

Every business wants their digital marketing to deliver whether it’s more clicks, more customers or more sales. Yet many campaigns fall flat, not because the ads were poorly placed or the budget too small but because the brand itself lacked one crucial foundation: Guidelines.

UX and SEO are no longer separate, Google now ranks websites based on user satisfaction signals like speed, mobile usability and accessibility. Design decisions such as site speed, navigation, readability and accessibility directly impact rankings. By aligning UX with SEO and making your content AI-ready, you future-proof your digital presence, boost visibility, and drive engagement.

Apple’s latest operating system, iOS 26, officially released on September 15, ushers in one of the most significant upgrades in years. The update introduces some great visual redesigns, new intelligence features and practical usability enhancements.

Artificial Intelligence has become more than a buzzword in marketing. It’s now one of the core tools that drives how I operate day-to-day. At DSRPT, we’ve always believed in disrupting traditional ways of working and AI has amplified that belief. For me, AI is not just about automating tasks. It’s about enabling smarter decision-making, better client outcomes and freeing my team to docus on creativity and strategy.

The npm package manager hack discovered in early September 2025 has shaken the open-source and JavaScript ecosystem. With billions of weekly downloads compromised, the attack highlights urgent challenges in supply chain security, phishing resistance, and dependency trust.

Google is tightening control over Android by requiring developer personal info and restricting sideloading. What does this mean for user freedom, privacy, and the future of Android? Explore the implications and alternatives like GrapheneOS.

AI has dominated headlines in 2025. From generative models to enterprise automation, investment dollars are pouring into AI startups and infrastructure at record speed. But not everyone is convinced the hype will last. Sam Altman recently warned that we may already be entering an AI bubble.

In the dynamic landscape that we live in today, collaboration is no longer just a strategic option, it’s a necessity. At our core, we are a B2B digital solutions company focused on building long-term value for our clients through partnerships, innovation and purposeful execution.

In today’s digital world, the first place people visit when they’re looking for a product or service nearby is Google. Whether they’re searching on their phone while on the go or sitting at their desk on a computer, potential customers want quick and accurate information about your business. That is exactly what a Google Business Profile provides.

When I first built an in-store offline analytics dashboard for one of our clients, I reached for the stack I knew best: Laravel + Inertia + React. It worked well. The dashboard pulled data from sensors and activity logs inside the store to give the client’s team visibility into what was happening day to day.

If you want people to find your website when they search online, you need to ensure that it’s built the right way from the beginning. Think of it like building a house. If the foundation is weak, the whole structure will have problems. The same goes for websites. If Google and other search engines cannot properly ‘see’ and understand your website, you won’t be ranked and therefore you’ll have fewer visitors.

AI is no longer a luxury. It is your operational advantage. Running a digital solutions company in today’s market is like steering a ship in unpredictable waters. Competition moves fast. Clients expect clarity and speed. Teams are stretched. In the middle of all this, AI has become the silent engine behind how I scale.

With the rapid advancements in artificial intelligence (AI) and biotechnology, we are entering an era where the lines between innovation and ethics are increasingly blurred. The conversations surrounding AI are no longer limited to productivity or automation; they are now deeply intertwined with human values, identity, and morality.

In July 2025, Tea, a women-focused dating safety application, suffered a serious data breach that exposed sensitive user data including government ID’s, private messages and photos. The incident highlights major security lapses in applications claiming to protect vulnerable users.

As artificial intelligence becomes more integrated into our daily lives, understanding how to communicate effectively with AI models like ChatGPT is increasingly important. Two terms that frequently come up in this space are “prompt engineering” and “context engineering.” While they are related, they serve distinct purposes in shaping AI behavior and output.

To begin, let’s clear something up. Alt text isn’t an SEO cheat code. It wasn’t invented to boost visibility or beat the algorithm. Alt text (short for alternative text) is a description added to images so that the screen readers, used by the visual impairments, can explain what the image is showing. That’s it’s been job and always has been.

Quick-commerce has turned grocery shopping into an app-first reflex. In Kuwait, Talabat Mart owns the reflex and captures the “I need it now” moments for everything from tomato paste to baby diapers. However, most brands still treat Talabat Mart Ads as a side hustle instead of the revenue engine that they are

We're living through an incredible time. Artificial intelligence is rapidly changing everything, from how we work to how we consume information. With tools like ChatGPT, Gemini, and countless other AI tools becoming increasingly sophisticated, it's natural to ask, **“Do I really still need a website?”** Isn’t AI going to replace the need for one?

Welcome to the AI Lexicon! Where your brain meets a super-smart chatbot, and you learn to speak the language of the future.

WWDC 2025 is here and Apple didn’t need to break the internet to prove they’re still at the forefront. At this year’s developer conference, Apple rolled out a suite of changes that are less about headline hype and more about long-term strategy. With a newly unified “Liquid Glass” design across all platforms and subtle, privacy-first AI enhancements under the Apple Intelligence banner, the updates reflected exactly what we at DSRPT love most: Refinement with purpose.

When launching a website, one of the first decisions you’ll make is choosing a domain. While .com might seem like the obvious choice, there are countless options including .net, .org, .io and even country-specific extensions such as .kw (Kuwait) or .au (Australia).

In the incredibly fast-paced world of digital marketing, few topics cause more confusion or spark more debate than the difference between organic a paid search and why both are extremely vital to your business.

If you’re still thinking AI is just for tech nerds, let me be blunt: You’re so late to the party. In 2025, AI isn’t just some cool toy. It’s your digital ride-or-die. Think: content planning help, time management hacks, on-demand visuals… all without pulling all-nighters or screaming into a pillow (been there, done that… both…).

It’s rare to find a business that doesn’t rely heavily on the internet to attract customers and build visibility in today’s digital-first world. However, launching a website is just the first step to doing this. In order to truly compete online, you need to invest in Search Engine Optimization (SEO) and one of the most overlooked yet most effective tools in that strategy is blogging.

Social media in Kuwait isn’t just changing, it’s transforming. If you blink, you end up missing out on a new trend, tool or tactic! From AI-assisted content planning to culturally resonant campaigns, the digital game has leveled up and if your brand is still chasing likes or posting random content just to ‘stay active’, it’s time for a serious refresh!

Whether you’re coding from a café in Kuwait City, leading a development team in Sydney, or launching a SaaS product in Riyadh, there is one thing that you need to keep in mind: Software licenses matter!

Discover the biggest Google search trends from 2024 and how they evolved in Q1 2025. Learn what consumer behavior is shifting and how to use these insights to shape your digital marketing strategies.

To keep it really simple, imagine software that is more like a shared Spotify playlist than a locked vault. That’s open source. It’s software where anyone can peek at the code, remix it and share their version with the world.

Social media is no longer optional for businesses, it’s a vital part of any marketing strategy. However, with so many platforms available, choosing the right ones can definitely feel overwhelming.

Imagine waking up to find your inbox magically organized, your meetings scheduled without the usual back-and-forth, and your to-do list halfway completed. Sounds like a dream? Nope. That’s AI at work! From automating mundane tasks to providing mind-blowing insights, AI is transforming how we get stuff done. Let’s explore how you can supercharge your productivity with AI.

If you’re looking to advertise your business online, chances are you’ve come across Google Ads and Meta Ads. Both are powerful platforms that can bring in customers. Also, both can eat up your budget if you don’t use them wisely! So, how do you decide which one is right for you?

In today’s fast-paced tech world, there is one term that comes up almost every single day: AI. No, it’s not just a trend or some sci-fi fantasy. It’s a game-changer. Artificial Intelligence has become the backbone of the digital age, driving creativity, efficiency and jaw-dropping innovations.

In today’s digitally-driven world, applications serve as the backbone of business, entertainment, education and much more. Whether you’re booking a ride, shopping online, or streaming your favorite show, you’re interacting with an application. However, not all apps are created equal and they broadly fall into two categories: Web Applications & Mobile Applications.

In the fast-paced world of Digital Marketing (which is only going faster), standing out amidst the noise isn’t an easy feat. Google Ads is a platform that many businesses depend on and has revolutionized how businesses reach their target audience. With billions of daily searches, Google offers unparalleled access to potential customers.

In the world of digital transformation, where markets evolve faster than ever, standing still is the same as moving backward. As the Managing Partner of DSRPT, I’ve realized that the key to disrupting the market is not just about offering cutting-edge solutions in digital marketing, SEO, Google services, GMB optimization, e-commerce, or App development—it’s about cultivating a culture that thrives on disruption.

In an era marked by the unprecedented and exponential growth of the internet, moving your business into the digital sphere is no longer just a luxury, it has become an absolute necessity.

This is going to be a long read, but it’s a cheat sheet so it’s definitely worth the time. This cheat sheet is what many years of studying businesses and curating the way for any business to succeed if it’s done right. We believe in it so much that we carry this cheat sheet with us to every meeting we go to as this is the “Root to Fruit” way for you to ensure stability.

Having the world of social media at your fingertips sounds too good to be true but not when it comes to GoSocials. It’s not an overpromise. It’s a reality.

As solutions providers for businesses, we ensure that our first discussion with any potential client is about ensuring that their Google Business Profile is claimed, verified and optimized before proceeding with any other services. However, we almost always get the question of “Oh, this is SEO!” and if we begin talking about having people find their company on Google, they say “Oh, this is Google Ads!”

Who’s the best? Which company offers the best products and services? In the past, these were the key questions any company needed to ask when searching for third-party suppliers. Companies would fiercely compete, striving to outdo their rivals by offering superior services, opening stores next to competitors with more affordable pricing, or even directly attacking their competitors in advertisements.